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Associations must focus their message for mobile future

Experts say shifting patterns of how people access Internet means groups must think hard about what information is online A desktop computer is no longer the primary point of Internet access for most people, and that fact could dramatically change how associations interact with their members. For the first time last year, smartphones and other mobile devices surpassed desktops as the way most Americans get online, according to research commissioned by Internet analytics firm comScore. What does that mean for associations? For starters, they will need to put a lot more thought into what they're putting online, according to Joshua Grippo, CEO of app development firm Radolo.… Read More